Design Army’s Visual Refresh of the Hong Kong Ballet Takes a Leap Into a Surrealist Dreamland

'This new campaign flips classic ballet on its head'

Lefebure calls this image the 'Street Fighter meets Street Flyer.' The dancers are posed, martial arts-style, before the Ying Fat Buildings. Design Army/Hong Kong Ballet

Design Army’s just given the Hong Kong Ballet, Asia’s premier ballet company, a visual refresh.

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@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.