Despite Hurdles, the Future of Cannabis Looks Bright

Experts discuss the industry's challenges and opportunities

Adweek's Elevate: Cannabis and CBD virtual panel
Adweek's T.L. Stanley was joined by Curaleaf CMO Jason White, Poseidon co-founder Emily Paxhia and Grasslands CEO Ricardo Baca. Adweek

In March, the legal cannabis industry in the United States received one of its most important stamps of approval to date: “essential business” designations during lockdowns in several states where the sale of medical and recreational marijuana is legal.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.