Johnnie Walker Whisky Will Come in Paper Bottles Next Year

Diageo is launching a sustainable packaging company

johnny walker paper bottle
Johnnie Walker whisky will be the first spirit sold in a paper-based bottle. Johnnie Walker

As consumer packaged goods companies look to present their products in ways that demonstrate their commitment to sustainability, many brands are targeting the packaging itself—either by cutting down on plastic, increasing recycled materials within packaging or creating compostable containers.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.