Dickies Goes International to Showcase More Talented Craftspeople

"United by Inspiration" builds on last year's meet-the-maker effort

Dickies

There was a time when Dickies was, at least to some, a little dorky. Since its 1922 founding in Texas by E.E. “Colonel” Dickie, the heavy-duty, no-nonsense workwear brand was what you bought if you happened to be a custodian—but not if you were, say, an artisan with a studio in Los Angeles.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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