DigitasLBi Fills Top Creative Role in North America

Ronald Ng joins from BBDO & Proximity in Singapore

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman.

Ng, who most recently was CCO at BBDO & Proximity in Singapore, will be based in New York and responsible for DigitasLBi's six offices in North America, the agency's largest region. 


Since Ng became creative chief at BBDO & Proximity in Singapore three years ago, the agency has gained industry recognition, including praise for Ng's work on Jeep's "Two Worlds" campaign, which was inducted into the Clio Hall of Fame this year. The agency was also named Southeast Asia's most-awarded agency at the Cannes and the third most-awarded agency globally at the Clio Awards. Before BBDO & Proximity, the Malaysian-born Ng worked at BBDO in New York and BBDO & Proximity in Malaysia.

Ng said he was attracted to DigitasLBi's "fearless" culture of doing work that hasn't been done before, saying the agency creates it with "purpose and speed."

"There is no place I'd rather work at this moment in my career. I'm ready to dig in, roll up my sleeves and get started," he added.

Ng's appointment follows other executive change at DigitasLBi. In December, the Publicis Groupe shop hired UM chief content officer Scott Donaton in the same role at DigitasLBi. And in the fall, the agency promoted Andrew Carlson to the new role of national head of experience design and hired Jennifer Striegel as brand strategy lead for Chicago and San Francisco.