Don’t Expect Disney’s New Splash Mountain Theme Right Away

The attraction will be reimagined for The Princess and the Frog

screengrab from a disney cartoon of a shack in the forest with an alligator playing a trumpet and a black princess standing next to him
Concept art of the new Princess and the Frog storyline planned for the attraction. Disney

Splash Mountain, one of Disney’s problematic theme park attractions, will be “completely reimagined” from its current theme, which has its roots in Song of the South, a Disney movie the company has long disavowed.

@thisiskis eva.kis@adweek.com Eva Kis is the online editor at Adweek.
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