Domino’s and Brooklinen Share Their Biggest Pandemic Pivots

Commercial content, audience targeting and measuring return on investment

Christopher Thomas-Moore and Justin Lapidus spoke with Terry Stanley at Adweek’s virtual Convergent TV summit. Adweek

There’s no playbook for 2020. From the pandemic to the protests to the contentious presidential election, it’s been a year of radical transformation for businesses of all sorts.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"brand-marketing"}