Even Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product Launch

You'll need to evolve your marketing strategy with the times

rocket out of laptop
A good product launch hooks in the consumer and sets up the brand for long-term success. Getty Images

Thus far in 2020, brands such as Peloton and Zoom have seen a boost due to quarantine, but many are devastated, shutting down completely or filing for bankruptcy. It begs the question: Should you even launch a product in 2020? 

@danifankhauser Dani Fankhauser is co-founder and CMO of XO.