Experiential

Dove’s Sustainable Vending Machine Celebrated Move to 100% Recycled Plastic

More than 2,000 passersby donated recyclable plastic to activate the installation

Dove built the installation with materials including aluminum and wood. It was powered by an internal lithium ion battery.
Dove built the installation with materials including aluminum and wood. It was powered by an internal lithium ion battery. Dove

By Ian Zelaya

February 3, 2020

Dove is making a significant push to reduce its environmental footprint, and the brand recently spread the word by encouraging consumers to recycle.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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