Drink More, Do Good; Election Marketing Evolves: Thursday’s First Things First

Plus, scream while you stream

Trump and Biden
Marketing experts say Biden and Trump have a new opportunity to shape messaging around the president's Covid-19 diagnosis. Trent Joaquin/Getty Images

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.