The New York Times Tells Over 100 Stories in 2 Minutes in New Work From Droga5

Ad continues publisher's 'The Truth Is Essential' campaign

Coney Island is one of the settings of the narrative in Droga5's latest ad for The New York Times. The New York Times

Each year on the awards circuit, a few brands, agencies and campaigns rise to the top. These are the campaigns that advertising people love to talk about, deconstruct and admire. Last year, Droga5’s “The Truth Is Worth It” was among the most awarded and talked about. It also broke the mold of what news advertising could be, leaning into the rigor and ambition of seeking the truth.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.