DTC Luggage Brand Away Is Marketing New Pet Carriers Directly to Furry Travelers

Employing 4-legged influencers, scented posters and animal-centric messaging

In time for International Dog Day on Wednesday, and after months of lonely homebound humans rushing to bring new pets into their lives during lockdown, direct-to-consumer (DTC) luggage brand Away has added a new, animal-centric item to its repertoire: a pet carrier.