‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads

Illustrator Emile Holmewood could be drawing you next

Headshot of Tim Nudd

New Yorkers love the wry “How New York Eats” campaign for Seamless, with its witty headlines digging into truths about the real NYC. Now, BBH New York is back with new ads for the food delivery service, an out-of-home, print and digital campaign that’s more about characters than headlines.

The new “Eaters of New York” campaign features an array of classic NYC characters illustrated by Emile Holmewood of design agency BloodBros. The campaign begins with a takeover of signage at Madison Square Garden, and will continue Oct. 11 with a five-page cover wrap on TimeOut New York.

The digital portion of the campaign includes the “Become a Character” contest. Instagram users are encouraged to upload a selfie tagged #HowNewYorkEatsContest for a chance to win a portrait of themselves illustrated in the style of the campaign.

Client: Seamless
Chief Marketing Officer: Barbara Martin Coppola
Senior Director, Brand Marketing: Jessica Burns
Senior Creative Director: Jamie Feldheim
Senior Associate, Brand Marketing: Laura Ferguson
Brand Marketing Associate: Katie Greenbaum

Agency: BBH New York
Chief Creative Officer: Gerard Caputo
Associate Creative Directors: Diego Fonseca, Taylor Marsh
Art Director: Casey Schweikert
Copywriter: Liz Loudy
Head of Design: Bruno Borges
Designer: Stephanie Munoz, Anastasia Serdukova
Head of Art: Rebecca O’Neill
Producer: Rachel Freed
Business Director: Alex Monger
Account Manager: Enrique Espinetti
Account Manager: Shana Honig
Strategist: Alex Beerden
Project Manager: Nu’uve’a Eshelman

Emile Holmewood, Illustrator

@nudd Tim Nudd is a former creative editor of Adweek.