Eclipse 2017: See All the Kooky, Silly Ways Brands Are Trying to Cash In

From Airbnb to Warby Parker

Warby Parker made protective glasses for the eclipse. Warby Parker
Headshot of Kristina Monllos

Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so marketers have unsurprisingly been hard at work to make sure brands are a part of the Great American Eclipse.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.