Editor’s Letter: Facing the Future at Brandweek

The summit is less than a month away

Brandweek is Sept. 23-25 in Palm Springs, Calif. istockphoto

If you really stop to think about it, the relationship between brands and consumers is changing at mind-boggling speed and with myriad complexities. At every turn consumers are adopting technology, software, platforms and even philosophies that inexorably transcend the traditional relationship between seller and buyer.

This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.
@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.