Marketing Innovation

Email Automation Is a Major Ecommerce Revenue Booster

Report by Omnisend also supports SMS as a growing trend

Omnisend analyzed 2.4 billion emails and 1.8 million SMS and push messages sent by 50,000 brands.iStock
By Ian Zelaya

September 22, 2020

Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don’t.

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


Subscriber Onboarding and Engagement Done Right

You Might Like


Why CTV Will Be Critical for Driving Q4 Holiday Performance

By MNTN


A Christmas Without Cookies? Get Ready Now

By Steve Tzikakis, CEO, Sitecore


Your Guide to What the Savviest Shoppers Really Want

By Honey


The Real Deal on SMS Marketing

By Yotpo

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}