Eric Mower + Associates Gets a Presence in New York

Merges with PR player Middleton & Gendron

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Eric Mower + Associates is coming to the Big Apple.

The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence in advertising's largest market.

The merger takes effect on Nov. 1. Middleton & Gendron will operate as M&G/Eric Mower + Associates until the end of 2015, when it will assume the Eric Mower + Associates name.

"There will be more resources for clients, greater opportunities for employees and a wider range of services to attract new and larger regional and national clients," said Eric Mower, chairman and CEO of his namesake agency.

Middleton & Gendron has worked in the hospitality, travel and lifestyle categories on brands such as Four Seasons Hotels and Resorts, The Savoy Group, Rolex, FAO Schwarz and Singapore Airlines. Co-founders Yvonne Middleton, who is chairman, and Mary Gendron, the president, will continue to lead M&G's New York office as they become partners at Eric Mower.

Before the merger, Eric Mower had offices in Syracuse, Albany, Cincinnati, Atlanta, Charlotte, Buffalo and Rochester. Top accounts include KeyBank, North American Breweries, Paychex and Daimler's Freightliner Trucks. Together, EMA and M&G will employ some 250 staffers and generate annual revenue of more than $37 million.

@ErikDOster Erik Oster is an agencies reporter for Adweek.
Publish date: October 22, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT