Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now
How the pandemic has been an opportunity for esports
Adweek's Nick Gardner spoke with AT&T's Shizuka Suzuki and Activision's Daniel Cherry during NexTech 2020.
Adweek
After just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do?
