Even as Gyms Reopen, the Pandemic Will Still Impact How and Why Consumers Exercise

Digital fitness and quarantine weight loss efforts may have long-lasting effects on the industry

Fitness brands are finding creative ways to engage customers remotely. Getty Image

When New York City gyms closed in mid-March, Equinox instructor Amanda Katz was immediately out of work. But instead of discontinuing her classes, she began lifting weights, leading ab workouts and sweating with her students on Instagram Live.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.