Eventbrite’s CMO Is Leaving for Facebook as AR/VR Marketing Lead

Brian Irving officially begins in March

brian irving
Brian Irving is leaving Eventbrite for Facebook.
Eventbrite

Eventbrite’s chief marketing officer, Brian Irving, is leaving the event management and ticketing platform to join Facebook as global head of marketing for augmented and virtual reality products.

Before joining the social network in March, Irving will take some time off to spend with his family. In his new role, he will report to Rebecca Van Dyck, Facebook’s chief marketing officer for AR and VR projects.

According to Facebook, Irving’s role is not a new one at the company, but he is not replacing anyone.

Irving joined Eventbrite in 2018 as chief brand officer before being promoted to chief marketing officer last year. Earlier in his career, he held marketing roles at Airbnb, Google and Levi’s.

It’s unclear what exactly Irving’s role will involve, but his appointment comes less than a year after Facebook released the Oculus Quest, its latest VR headset, which has a starting price of $399. Six years ago, Facebook acquired VR company Oculus for $3 billion.

According to Facebook, sales of the Oculus Quest have been driving increases in non-advertising revenue.

Facebook also recently unveiled Horizon, a “social VR world” where users can design avatars, play games, explore places, build communities and create their own experiences. Horizon, which is still in beta, is available via the Quest and Oculus Rift headsets.

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