Exclusive: Tide Is Back in the Super Bowl; Google's Latest Restrictions: Friday's First Things First

Plus, what we learned from creating a Super Bowl AI bot

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.