Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform

New multicolor workmark does some heavy lifting

the new Facebook company logo
Facebook's new wordmark changes color depending on which of its products you're using. Facebook

It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries—among them Messenger, Instagram, WhatsApp and Oculus—as well as, of course, the social media platform.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.