Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With Marketing

Sharp, clear shots of the action—and sponsors

The new camera pods, which each contain Nikon cameras that shoot 12 frames a second, can pivot toward and zoom in on most any part of Fenway. Nikon

One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.