Finnish Ad Says Your Thumbs (Probably) Scroll 9 Kilometers a Year and Could Use a Break

They're sick of thumbing through cat videos

Hasan & Partners makes the ennui of thumbs feel surprisingly relatable. Hasan & Partners / Väppi

Your thumbs probably need a break. Hell, you might even be reading this article on your phone—letting your thumbs do all the scrolling work—but have you ever paused to think how they feel?

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.