Finnish Ad Says Your Thumbs (Probably) Scroll 9 Kilometers a Year and Could Use a Break

They're sick of thumbing through cat videos

Hasan & Partners makes the ennui of thumbs feel surprisingly relatable. Hasan & Partners / Väppi

Your thumbs probably need a break. Hell, you might even be reading this article on your phone—letting your thumbs do all the scrolling work—but have you ever paused to think how they feel?

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.