How Ford, Hershey’s and Popeyes Quickly Pivoted as the Pandemic Hit
Some brands are relying heavily on in-house creative teams
Three brands, three pivots when the coronavirus hit.
Hershey's, Ford, Popeyes
Key insights:
- Ford created new messaging in just three days.
- Hershey's team made a fast yet thorough response possible.
- Popeyes refocused on the basics.
About a month ago, when it became clear that things were truly shifting in a way we could never have predicted, brands around the world had a lot of work to do—and almost no time to do it.
