How Ford, Hershey’s and Popeyes Quickly Pivoted as the Pandemic Hit

Some brands are relying heavily on in-house creative teams

popeyes, hershey's and ford logos
Three brands, three pivots when the coronavirus hit. Hershey's, Ford, Popeyes

Key insights:

About a month ago, when it became clear that things were truly shifting in a way we could never have predicted, brands around the world had a lot of work to do—and almost no time to do it.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.