The founders of Goodby Silverstein & Partners want Americans to think about what a Donald Trump presidency would mean in the context of America's history, specifically its greatest accomplishments.
The latest spot in the "History is Watching" campaign, which is a personal project and not an agency effort, is a new 40-second ad that asks viewers to consider the reputation of America and, without explicitly disavowing Trump, to seriously consider what it would mean to cast a vote for him.
"We are trying to make people think about this critical election while emphasizing the importance of showing up to vote," said Jeff Goodby, founder and chairman, Goodby Silverstein & Partners.
Goodby Silverstein & Partners creative director and native New Zealander Kate Catalinac created the "Trump: Accomplishments" spot.
"I cannot legally vote in this great country, so this is my way of having a voice," said Catalinac. "America has achieved so much. Let's only ever do things we are proud of. Especially in November."
Earlier this year Jeff Goodby and Rich Silverstein released their own anti-Trump spot, "Our President," which was followed by "Mt. Rushmore." The ads are meant to help inform Americans and encourage them to vote this fall.