French Grocery Store Heads Back in Time to Solve ‘Chicken or Egg’ Mystery

Epic spot by TBWA\Paris backtracks from modern day to the dinosaur era to promote free-range eggs

TBWA\Paris tackles a very big question in spot for French brand U Shops. TBWA\Paris / U Shops

It’s a question that has perplexed mankind for centuries: Which came first, the chicken or the egg?

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.