Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke

The singer is never gonna give up healthy snacks in this New Year’s campaign

Frito-Lay is the latest brand to embrace pop star Rick Astley. Frito-Lay

At first blush, it might seem disingenuous for a snack conglomerate to offer unsolicited advice about how consumers looking to lose weight can drop a few pounds in the new year.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.