Frito-Lay Kicks Off NFL Season With Some Christmas Joy

An ad featuring several players in pajamas is meant to capture the night-before anticipation

Tampa Bay Buccaneers Tom Brady and Rob Gronkowski, along with bags of Tostitos, Doritos, Cheetos and Lays, all make appearances. Courtesy of Frito-Lays

With the new NFL season scheduled to kick off next week following a canceled preseason, Frito-Lay is summoning the fun and excitement that accompany Christmas morning to help restore a sense of normalcy during a tumultuous year.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.