FX Aims to Entertain and Challenge Fans With First Digital Comic-Con Experience

Activations for American Horror Story, Dave and more tied to San Diego convention's virtual weekend

FX teamed with agency Creative Riff for its four-day San Diego Comic-Con digital hub. FX Networks

July 24, 2020

Key insight:

Without physical activations, convincing brands to invest in sophisticated digital experiences has become easier.

Thousands of fans flock to San Diego Comic-Con every July, but with Covid-19 canceling this year’s massive pop culture convention, organizers have spent the past three months programming online panels, exhibit halls and activities for Comic-Con @ Home.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.