‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists

The brand is doubling down on a message of modern American optimism

Mikhail Baryshnikov and Dizzy Fae are featured in the new Gap campaign.
Mikhail Baryshnikov and Dizzy Fae are featured in the new Gap campaign. Gap

Over the last couple of years, Gap has been doing a lot of soul searching.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.