Gatorade Incorporates TikTok, Snapchat Into ‘Ready to Play. Anything’ Campaign

Athletes try their hands at sports that aren’t their own

It's not just basketball anymore for Zion Williamson Gatorade

Gatorade is adding some interactive social elements to its “Ready to Play. Anything” campaign, which features athletes dabbling in other sports.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.