Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent

Artists and fans can contribute to different stages of production at home

Genius Home Studio's first installment includes a soundboard with preset beats. Genius

As brands continue to offer consumers resources to show off their creativity in quarantine, Genius and HP have launched a virtual program that provides an innovative look at the stages of creating an original song—and gives fans opportunities to make their own music, too. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.