Gillette Asks How We Define Masculinity in the #MeToo Era as ‘The Best a Man Can Get’ Turns 30

New spot twists classic slogan into a question

Gillette's slogan
The short film touches on bullying, harassment and more in just over 90 seconds. Gillette

When Gillette debuted “The Best a Man Can Get” during Super Bowl XXIII in 1989 with a BBDO campaign promoting its Atra razor line, ours was a different America. George H.W. Bush was president, the Cold War was an ongoing concern and sexual harassment in the workplace was an all-but-foreign concept.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.