Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Partnership promotes new Venus Skinclusive summer line

Hundreds of new 'body positive' avatars will be made available on Animal Crossing. Nicole Cuddihy / Gillette

Gillette-owned razor brand Venus has partnered with Animal Crossing to create hundreds of new skin-inclusive avatars within the game, which has seen a huge surge in popularity as more people spend time at home due to the Covid-19 pandemic.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.