Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered

Streamer hosts one-day pop-up in NYC with props from musical acts

group photo of musical props from Spotify
A group of well-known props from musical acts will be available. - Credit by Spotify
Headshot of Sara Jerde

If you’re still in need of a Halloween costume, Spotify might just have you covered.

The streaming service will have a pop-up on Saturday, Oct. 26 in New York to celebrate notable artists’ costumes, musical acts and their music videos. Select fans will even be able to take home parts of these inspired costumes.

Bad Bunny sunglasses and nail decals will be there.

“Halloween is about celebrating the best in pop culture,” Alex Bodman, Spotify’s vice president and global executive creative director, said in a statement.

Spotify is no stranger to making a splash with its creative advertising, especially in New York, where it turned a subway station into a homage to David Bowie. The exhibit, which was done two years after Bowie’s death at the Broadway-Lafayette station, was timed to coincide with an exhibit honoring him at the Brooklyn Museum.

Another splashy campaign included its relatable ad that kept listeners in their cars jamming to their favorite songs, like Sia’s Elastic Heart.

A crown with spiders will be available, as a nod to Billie Eilish's 'You Should See Me In a Crown' music video.

Costumes that will be displayed include a crown with spiders, similar to the one Billie Eilish wears in her music video for “You Should See Me In a Crown.”

A patch from the Old Town Road video will be on display.

An “Old Town Road” jacket patch, honoring the summer hit from Lil Nas X, as well as “Boy Toy” belts, as a nod to Madonna’s “Like a Virgin” performance, will also be on display. These items, and others, will be available to take home for a lucky few, distributed on a first-come, first-served basis.

The pop-up will be open from 10 a.m. to 9 p.m. at 163 Mercer St. Those who can’t make it shouldn’t fear: Spotify is honoring the spooky holiday with a themed playlist.

So-called 'fang grillz' honoring Trippie Redd will be available for fans.

“We wanted to highlight some of the iconic artists who have thrilled, challenged and even shocked us, by inviting consumers to a pop-up they can truly immerse themselves in,” Bodman said. “It’s a celebration of iconic moments in music history and connects fans and artists in a way that only Spotify can.”


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: October 22, 2019 https://stage.adweek.com/brand-marketing/going-to-a-halloween-party-as-lil-nas-x-spotify-has-your-costume-covered/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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