Grubhub’s Livestream Event Series Is Bringing the Brand to Millions of Viewers

The latest live performance by Lupe Fiasco was seen by 1.7 million people

Lupe Fiasco is the latest performer to be featured in Grubhub's livestream event series. Grubhub

Before the pandemic, Grubhub was already in the throes of offering a hybrid virtual and live event series. But with in-person events replaced with virtual ones, the company pivoted in that direction, leading to the birth of Grubhub Sound Bites, a series of livestream performances by leading artists.

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@RichCollings Richard Collings is a retail reporter at Adweek.