Halsey Shows Being a King Is a Mindset in New Budweiser Spot

Grit and determination will get you everywhere

The multiplatform marketing push is running in the U.S., U.K., Canada, Brazil, Argentina, Japan and South Korea. Budweiser

By Paul Hiebert

October 14, 2020

A new marketing push from Budweiser is tapping into a stateside ideal—namely, that determination, hard work and overcoming adversity will get you to where you want to go.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.