HBO Commissions 4 Muralists to Depict the Latinx Diaspora in New York

Out-of-home campaign celebrates the community and new documentary Siempre, Luis

The murals were on display in New York's Washington Heights from Oct. 2-11. HBO

October 14, 2020

The Latinx community in New York has a complex, abundant history. HBO recently spotlighted that history through art with an out-of-home campaign celebrating Siempre, Luis, its new documentary following the political activism of Luis A. Miranda Jr., father of Hamilton creator Lin-Manuel Miranda.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.