Heineken Creates a 31-Pack of Non-Alcoholic Beer for Dry January

The limited-edition packs are available for free beginning Dec. 27

The January Dry Pack has 31 cans for each day of the month. Heineken

December 12, 2019

January tends to be a popular month for people to swear off alcohol, and Heineken wants to give consumers a booze-free alternative.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.