Heineken “Cab”

We’ve all been there. It’s late. You’re out on the town with a bunch of friends, and the spirit of the evening takes over. A new Heineken spot from Wieden + Kennedy from its “Give yourself a good name” campaign takes viewers along on a cab ride, where partygoers sing along to Biz Markie’s “Just a Friend.” The cab driver joins in on the fun and the message becomes clear: the ad is reminding viewers to drink responsibly. “Let a stranger drive you home,” reads the onscreen copy. “Give yourself a good name.” The lack of preaching lets viewers sit back and enjoy the ride. What cinches the spot is the performance of the wide-smiling cabbie, who pumps up the volume and truly looks like he’s having a blast. -Eleftheria Parpis