Heinz Reviews Frozen Foods Brands

NEW YORK Heinz is contacting agencies about creative duties on its Ore-Ida, Smart Ones and Bagel Bites brands, sources said. Spending is estimated at $15 million.

Those brands had been handled by Omnicom’s DDB in San Francisco. Last month, however, that shop landed $15-20 million in Banquet Foods business from Heinz rival ConAgra, thereby leading to a split with Heinz and the search for a new agency, sources said.

New York consultancy Roth Associates is managing the search for the Pittsburgh client. Roth did not return calls and the client could not immediately be reached.

Publish date: April 30, 2004 https://stage.adweek.com/brand-marketing/heinz-reviews-frozen-foods-brands-72111/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT