Here’s to a Retail Future Where You Don’t Look Like an Idiot in Wearable Tech

Headshot of James Cooper

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke to Adweek about the continuing evolution of wearable tech toward more fashionable apparel options. Ryan said new wearables—along with improved iBeacon technology and advancements in smart TVs—will make retailers much smarter about how they approach their customers with advertising and marketing.

@jcoopernyc James Cooper is editorial director of Adweek.