Here’s What Happens When Gen Z Founders Meet Big Brand CMOs

A marketing alchemy that puts the customer first

Video: Nick Gardner; Editor: Josh Rios

This week Adweek brought together some of the biggest brand CMOs—from the leaders of Target and Hilton to GE and The New York Times—to talk about the challenges and solutions facing brand marketers today.

During the half-day discussion we also heard from four next-gen founders who are challenging the status quo. Here are some of the big takeaways from the leaders of today and tomorrow.

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