Challenger Brands

Here's What Hulu Learned From Its 'Better Ruins Everything' Campaign

With insights from its Culture Lab

Courtesy Video: Josh Rios/Editor: Nick Gardner
By Chris Ariens

February 12, 2019

To get better insights into its community, and in an effort to add subscribers, streaming service Hulu created Culture Lab. The lab helps inform Hulu’s marketing campaigns, including “Better Ruins Everything,” which featured Sofia Vergara and Joe Manganiello, among others.

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Chris Ariens

Chris Ariens is the managing editor and director of video at Adweek.

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