Hillary Clinton Releases a Powerful New Ad With Former Miss Universe Alicia Machado

The spot tells her story referenced in the debate

Headshot of Kristina Monllos

Monday night, during the first presidential debate between Hillary Clinton and Donald Trump, it was no accident that Clinton pointed out Trump's treatment of Alicia Machado. 

"One of the worst things he said was about a woman in a beauty contest," said Clinton. "He loves beauty contests, supporting them and hanging around them, and he called this woman 'Miss Piggy,' then he called her 'Miss Housekeeping' because she was Latina."

Clinton continued: "Donald, she has a name. Her name is Alicia Machado. And she has become a U.S. citizen and you can bet she is going to vote this November." 

The Democratic nominee for president must have known that her ad team had a two-and-a-half minute spot featuring the former Miss Universe waiting to be released. 

By mentioning Machado during the debate, Clinton has effectively made the ad relevant in the current news cycle. In fact, this morning when asked about Machado, Trump told the Fox News morning show that, "She gained a massive amount of weight, and it was a real problem. We had a real problem."

Several ads for Clinton have been created by Droga5. It is unclear if this spot was created by the shop. A spokeswoman for the agency, as well as the Clinton campaign, did not immediately respond to requests for comment. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.