‘Everything Is on the Table’ as Hilton Loses $432 Million in Q2

Nearly all of the brand's hotels are open globally, but occupancy hovers around 40%

hilton tangier al houara
Globally, 96% of Hilton's resorts are open. Hilton

In what executives hope marks a (small) turning point out of the deepest financial trenches of the pandemic, Hilton has announced that it lost $432 million in the second quarter.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.