Hoka One One Taps Snapchat AR Lens for Virtual Pop-Up Store

The running shoe maker and performance gear retailer enables people to shop during Covid-19

Snapchat’s world lens functionality brings Snapchatters to a digital pop-up store Hoka One One/Snap Inc.

Running shoe maker and performance wear retailer Hoka One One teamed up with Snapchat on an augmented reality lens, which includes a feature that lets Snapchatters virtually try on its shoes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.