Honda Kicks Off Enchanted Odyssey Campaign to Mark Availability of New Minivan

The automaker teamed up with Disney and Pinterest on the effort

The automaker is celebrating year No. 15 as the official vehicle of Disneyland Resort Honda

Honda is kicking off a campaign Wednesday to promote the availability of its refreshed 2021 Honda Odyssey minivan in dealerships Aug. 3, with help from Disney and Pinterest. David Cohen is editor of Adweek's Social Pro Daily.