Hong Kong’s Tourism Board Wants You to Discover the City Like a Local

New ads highlight lesser-known attractions

Headshot of Christine Birkner

Although international arrivals to Hong Kong have grown over the last few years, the Hong Kong Tourism Board is seeking to lure more global travelers with a series of videos that highlight the city's lesser-known attractions. Its new "Best of All, It's in Hong Kong" campaign features the city's unique culinary, fashion, outdoor and kid-friendly experiences.

A series of four videos include Michelin chef Umberto Bombana sampling local delicacies and street food; designer Anais Mak shopping at high-end boutiques and local street markets; actor Sean Lau exploring hiking trails on the outskirts of the city and actor Michael Wong taking a family to local amusement parks and aquariums.

"By watching these videos, travelers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer," said Hong Kong Tourism Board's executive director Anthony Lau in a statement. "This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring people to travel here and experience the best and most authentic Hong Kong moments."


Client: Hong Kong Tourism Board

Agency: Grey Hong Kong

PR/Media: Grey APAC Huma Qureshi

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.